But the daily fantasy sports industry is still in its infancy and it has navigated through legal and governmental struggles in the past year. The company's revenue from daily fantasy sports products pales in comparison, with estimates of it hovering around $5 million annually. Much of the revenue is derived from advertising fees related to its season-long fantasy products, including the advertising derived from its mobile applications. Yahoo is responsible for bringing in over $200 million per year in annual revenue from its fantasy sports products alone. Verizon Should Also Favor Yahoo's Fantasy Sports Platforms Paying that price may be justified by Verizon becoming a media rights partner of the NFL, the likelihood being enhanced by Verizon buying Yahoo. Its deal with the NFL was extended for four years as of the 2014 NFL season for a price of $1 billion, which is almost one-fifth of the price Verizon just paid to acquire Yahoo's operating business. Verizon is the Official Wireless Service Sponsor of the NFL. That type of access could be instrumental in Verizon growing its customer base. Verizon is responsible for the NFL Mobile app, free to download, which provides current and legacy price plans for Verizon customers with livestreaming of Sunday local NFL games, Thursday Night Football, Sunday Night Football and Monday Night Football games. Verizon has already demonstrated a desire to not only be heavily involved in livestreaming events, but also a proclivity for partnering with the NFL. Brian Pruitt, Arby's senior director of media impact Brian Pruitt, said that the delivery met his company's expectations and that he was pleased overall. Importantly, brands appear to have realized benefits from being involved with the Yahoo livestream, which Verizon may be able to use to garner more advertising dollars attached to future licensing deals. And I imagine I’d have burned through my data plan pretty quickly if I’d watched much longer. I still had that minor problem of watching on a phone, though. Just running off 4G in a populated area, the game came in almost perfectly. This was probably the most amazed I was at the quality of the stream. On Verizon LTE in the car: Unreal we’ve come a long way from dial-up modems.

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